SHEIN is a cross-border B2C fast fashion e-commerce platform. The company's business is mainly fast fashion clothing, including clothing, accessories, shoes and bags, jewelry, home furnishings, beauty, home textiles and other categories, mainly for consumers in Europe, America, the Middle East, India, etc. market. The company created its own brand SHEIN in 2014, and tailor-made its own website and App. As of April 2020, sales cover more than 200 countries and regions around the world, with daily shipments exceeding 3 million pieces at most. The company has gradually become an industry leader in cross-border fashion e-commerce through deep cultivation of supply chain management and continuous improvement of operational strength.