BLACKHEAD is a designer jewelry brand, established in 2012, formed by Chinese avant-garde jewelry designer Liu Yu and his designer team in Shanghai. Its fusion of youth subculture and non-sexist brand tonality has aroused the resonance of more and more young people, with sales increasing at an average annual rate of 50%, with about 30 offline stores all over the country. In order to achieve better development, BLACKHEAD officially began to deploy overseas markets in 2020 after 8 years of brand precipitation.