Forbes announced its list of “Forbes 30 under 30 Asia” of 2017, the annual ranking of Asia’s brightest young entrepreneurs, innovators and game changers. Yeahmobi CEO Xiaowu Zou is named in the list, based on his outstanding performance on entrepreneurship.

Forbes sifted through thousands of nominations and then convened a panel of judges – from Kaifu Lee and Jean Liu to Jimmy Choo and Sonny Bill Williams to bring out the list.

The Asian list is a continuation of the global expansion of the Forbes 30 under 30 franchise – a franchise that includes alumni such as Palmer Luckey from Oculus, Evan Spiegel and Bobby Murphy from Snapchat, basketball superstar LeBron James and K-pop star G-Dragon.

Forbes’s announcement remarked Zou’s outstanding performance managing Chinese marketing company Yeahmobi. The company reported a profit of $13 million on revenues of $93 million last year.

Throughout the process of startup, Zou holds on to one opinion: to find the thing he truly loves. As the now 29-year-old entrepreneur said in an interview, startup is a long and arduous paths, with numerous setbacks and obstacles awaiting. The weapon used to conquer the route is to be clear that what you do is what you truly love to do. Zou claims he made through the difficult path bearing in mind that marketing and connecting good products with potential users is where his true passion lies on.

Like many young Chinese students, after obtaining Bachelor’s degree from the University of Science and Technology Beijing, Zou chose to seek further education abroad. He went to the University of Arizona and obtained Master’s degree there. During his studies abroad, Zou started the business specialized in marketing, monetizing traffic of his blog. He soon accumulated his first bucket of gold, and went back China to found his overseas marketing company Yeahmobi with several friends.

Now Yeahmobi grows to a world’s leading mobile advertising platform designated to help mobile technology companies, app developers and e-commerce platforms to acquire active users, monetize inventory and reach rapid growth in new markets. The company also won “best mobile ad service” and “mobile champion of China channel partner” titles from Google, and on mobile marketing analytics platform AppsFlyer’s performance index, ranked 12th among global counterparts.