Yeahmobi, a leading mobile performance marketing company, has announced that it has merged with traditional equipment manufacturing company Gaoman Zhonggong and founded a new company – Yidian Tianxia Internet Technology Co. Ltd.
After the merger, the new company issued private placement on the National Equities Exchange and Quotations (NEEQ) of China (stock symbol: Yidian Tianxia, code: 430270). NEEQ is China’s newest stock market, also known as the third board. It is an equity transaction platform that allows non-marketable corporations trade their shares. Most companies listed on NEEQ are high-tech companies, and small or middle-sized companies.
The new company Yidian Tianxia issued 10.04 million shares of private placement, at a price of 9.5RMB (1.45USD) per share, tailed to Kingsoft Security, Jinxing Investment, and Chizhou Investment. Among the three investors, two are related to Xiaomi Tech, one of the largest smart products developer and manufacturer in China. Xiaomi Tech is the sole owner of Jinxing Investment, while Xiaomi’s CEO Lei Jun assumes the office of Executive Director in Kingsoft Security.
Media reports pointed out that Lei Jun’s investment in Yidian Tianxia symbolizes his faith in the promising future of mobile marketing. This is backed up by statistics from eMarketer, its report predicts the mobile marketing spend in APAC in 2015 to reach $25.4 billion, a 92.8% increase from the previous year. In 2019, the spending amount is predicted to be over $83.1 billon, taking up 42% of world’s total. Based on the numbers, it is fair to say the mobile marketing industry in China will maintain a positive growth in years to come.
Yeahmobi was founded in 2011, and now becomes one of the largest international mobile performance marketing service providers. Its range of services include Performance Network, Social, Search, Display and Offline, as well as providing ad-based monetization solutions for mobile apps through proprietary SDK and API feeds. It operates in the field of mobile games, apps and international ecommerce products from over 200 countries, including Yahoo, Cheetah Mobile, Baidu, VK, Paytm, Line, and others.
In 2013, Yeahmobi became one of world’s largest mobile affiliate networks by trading scale. In 2014, Yeahmobi placed the highest amount of ads on Google and Facebook platforms in China. In 2015, it was named “China’s Best Overseas Marketing Channel” by TFS, and been awarded the titles of “The Best Mobile Ad Service Premier Partner” and “The Fastest-Growing Premier Partner” by Google.
After the merger, Yeahmobi will continue establishing its position in international mobile marketing and will seek opportunities to operate in new regions. In the meantime, along with the rapid development of the mobile Internet industry and the implementation of Chinese government’s economic stimulation plan in underdeveloped areas, a large number of Chinese companies will seek internationalization. As the partner of cross-border ecommerce companies, Yeahmobi’s step towards capital market will facilitate its development strategy, and will almost certainly shake the competitive landscape in the global mobile marketing field.