Twitter Spreads The Word For Chinese Games

Twitter’s outstanding ability to drive app downloads is attracting Chinese mobile game and app business. Twitter spoke about the platform’s users at ChinaJoy in Shanghai last week, saying how 30% of...

Interstitial Ad Dos And Don’ts

Following on from our post ‘Mobile Interstitial Ads – Industry Guidelines’, we at YeahMobi are going beyond industry standards to bring you ways of optimizing interstitial display. And drive more...

Programmatic is The Future Of Mobile Ad Tech

Programmatic marketing is gaining traction in the marketing industry. Business Intelligence has recently reported that advertising via real-time bidding platforms will account for over 33% of US...