ChinaJoy enjoyed its 13th year this year, and YeahMobi was there to be part of one of the biggest electronic games and entertainment expos in the world. ChinaJoy pulls in 250,000 visitors to its humongous centre that houses a whopping 10 buildings sharing 120,000 square meters of floor space. That’s over 20 US football fields!

Crowds from ChinaJoy arriving at the Expo, which attracts 250,000 visitors

The China Digital Entertainment Expo & Conference, ChinaJoy’s full name, is held in Shanghai, and attracts visitors from across the world. The event also gives some respite from the sweltering Shanghai summer, but it is also well-known for attracting attention with its allure of thousands of ‘booth babes’. This year’s event, however, was more glamorous with girls toning down the sexy attire commonly seen in previous years.

The focus this year was squarely on digital entertainment and gaming, and it really was a great opportunity for tech companies to get together and discuss industry trends as well as deals. YeahMobi’s booth was jam-packed with visitors focused on getting the most from global mobile gaming. Below are some of the pics.

YeahMobi also hosted a panel discussion featuring guest speakers from major companies such as Twitter, as well as our own Director of Business, Greater China Region, Patrick Pan. Keep looking through the pics for some of the highlights from the discussion.

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ChinaJoy Panel Sessions with YeahMobi

YeahMobi hosted a panel discussion featuring guest speakers from major companies such as Twitter, as well as our own Director of Business, Greater China Region, Patrick Pan. What really stood out was the huge enthusiasm from Chinese companies eager to expand abroad, from huge games companies like Tencent (now the largest in the world) to independent developers. The focus on global expansion could have a massive impact on marketers around the world, as ad budgets start to sky rocket and rushes toward top marketing channels. YeahMobi has been a specialist in helping app and games companies acquire users globally, and have helped huge companies like Cheetah mobile gain worldwide recognition in the app charts. Check out some of the key speakers at YeahMobi’s panel discussion below:

The audience arrives. There was a keen interest in discovering the best channels for app user acquisition in the global market.

The audience arrives. There was a keen interest in discovering the best channels for app user acquisition in the global market.

The speakers, featuring YeahMobi’s Patrick Pan, Google’s Tony Dou, Yandex’s David Tsai and Twitter’s Alan.

The speakers, featuring YeahMobi’s Patrick Pan, Google’s Tony Dou, Yandex’s David Tsai and Twitter’s Alan.

Twitter’s Business Director for Greater China, Alan, discussed the power of Twitter to engage audiences and drive installs – with a 30% install rate from ad displays.

Twitter’s Business Director for Greater China, Alan, discussed the power of Twitter to engage audiences and drive installs – with a 30% install rate from ad displays.

YeahMobi’s Director of Business, Greater China Region, Patrick Pan stressed the importance of globalization for Chinese mobile game developers in staying ahead of competition.

YeahMobi’s Director of Business, Greater China Region, Patrick Pan stressed the importance of globalization for Chinese mobile game developers in staying ahead of competition.

Yandex’s David Tsai, General Manager for Greater China analyzed the enormous Russian mobile games market for Chinese companies focused on Russian speaking users.

Yandex’s David Tsai, General Manager for Greater China analyzed the enormous Russian mobile games market for Chinese companies focused on Russian speaking users.

Google’s Tony Dou, Sales Director for the north of China, held a talk focused on product optimization, explaining its essential role in promoting mobile games outside of China.

Google’s Tony Dou, Sales Director for the north of China, held a talk focused on product optimization, explaining its essential role in promoting mobile games outside of China.

The host with the most: YeahMobi’s Zhuang Ji introduced the speakers.

The host with the most: YeahMobi’s Zhuang Ji introduced the speakers.

 

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