Recently, the mobile advertising evaluation platform AppsFlyer released its industry report of the index marketing which aims at the global mobile e-commerce, travel and common apps in Q3 2015.
It revealed the marketing effect evaluation of global mobile ad networks aiming at such apps. Yeahmobi stood on the Top 10 list on both Android and iOS Power Ranking.
Yeahmobi Ranked 6th on Android Power Ranking
Yeahmobi Ranked 7th on iOS Power Ranking
AppsFlyer Installation Report tracked users’ installs of mobile e-commerce, tourism, and common apps that exceeded 450 million times globally between March and May 2015. Only apps with more than 5000 installs are included in survey samples while the “Power Ranking” is mainly based on two indicators :“Retained Users” and “Total Installs” , of which the user retention rate are sampled from day 1, day 7 and day 30 retention respectively.
The report pointed out that Organic User Retention Rates (day 1, day 7 and day 30 retention) are generally higher than paying customers in both the Android and iOS platform. Furthermore, the older the time interval lasts, the gap between two platforms will become more obvious. Overall user retention rates of Android and iOS platform are relatively equivalent.
In terms of mobile devices, App User Retention Rates of the Chinese brand users are high overall and account for almost half of the android market list.
iOS Retention Rates of European and North American users rank top overall.
In terms of Android platform, although Europe and U.S. continued their strong growth, user value within the Asia-Pacific region should not be underestimated. In addition, the report also interpreted mobile marketing on E-commerce, tourism and common apps from a many dimensions such as system versions of mobile devices and language, etc.
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The outbreak of the e-commerce started in 2015. E-commerce mobile app market also has a huge development space. The latest statistics from the State Administration of Foreign Exchange (SAFE) indicate that cross-border payments transactions in our country have been 2.2 times the size in 2014 from January to August, 2015. But according to eMarketer’s forecast, global e-commerce transactions will grow by 25 percent in 2015 and global e-commerce sales this year will reach US$ 1.672 trillion, accounting for 7.3 percent of the retail sales and global retail e-commerce sales are estimated to account for 12.4 percent. Retail sales of tablet, smartphones and other mobile devices in China will grow by 85.1 percent year-on-year in 2015 to US$ 333.99 billion, which would account for 49.7 percent of China’s retail e-commerce sales.
Against this background, Yeahmobi helps boost a global mobile e-commerce development through its own Performance Network and Native Ads, as well as various channels such as Social platforms (FB+VK), Search Channels (Google + Yandex),etc. Yeahmobi has earned the unanimous endorsement of the industry to have stood on the top list. Accordingly, Yeahmobi hopes to help more mobile products Go Global through this encouragement!